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Kambridge Mass, the typeface, was born out of an alternate universe of a living John F. Kennedy. During the JFK administration, Kennedy had decided that the Kendall Square area of Cambridge, Massachusetts would be a great place for NASA headquarters. Many if not most local businesses and residents were relocated, paving the way for NASA's ground headquarters for space flight. In this alternate universe of a living JFK, Kambridge Mass would be an adept typeface choice for NASA Cambridge headquarters and the surrounding technology community. In this universe, however, JFK was assassinated and Lyndon Johnson relocated the complex to Houston, Texas. This created a massive void of any developed property in Kendall Square that was swiftly filled by numerous biotechnology and information technology firms. Forty-five years after JFK's death, Kendall Square is truly a technological hub, just not quite the way Kennedy imagined it. If not for Kennedy's death the phrase "Cambridge, We have a Problem" would have been in our lexicon. That would have been quite awesome – fuck you Lee Harvey Oswald. Kambridge Mass typeface™ designed by Benjamin K. Shown. © 2009 all rights reserved. |